MarqVision Secures $48 Million for AI-Powered Brand Control

US startup MarqVision has completed a $48 million second-round financing that will be used to roll out its AI-based engine for detecting and removing counterfeit and pirated goods across online platforms.

The Los Angeles-based company – first set up in 2020 to apply computer vision technology to fight trademark infringements – has now raised $90 million from investors.

MarqVision competes against the likes of Red Points, BrandShield, BrandMonitor, SnapDragon and Incopro, but claims its brand protection platform goes a step further to become 'brand control' – which it defines as ‘owning every digital and physical touchpoint where a brand lives’.

MarqVision says that combining AI agents with IP legal expertise translates to more effective enforcement operations, which, according to the company, results in a 5-10% increase in topline growth that justifies spending 0.5-1% of online revenue on digital risk protection.