Could 2025 be the Year for Smart and Sustainable IoT Labels?

At the recent CES 2025 consumer electronics event in Las Vegas, two companies, Giesecke+Devrient (G+D) and Linxens, unveiled their new smart label solutions, marking a significant advance in brand protection and supply chain integrity.

However, these companies are not alone in the race to provide solutions for brands seeking a new era of traceability, security, sustainability, and consumer engagement.

Innovations by other industry players, such as Roambee, and Nexxiot, indicate a surging demand and potential for these technologies.

So, is 2025 set to be the year that marks a considerable leap in the adoption and innovation of smart and sustainable IoT labels?

The growing market for smart labels

Once considered experimental technologies, these devices have rapidly evolved into a cornerstone of modern logistics and supply chain management.