80% Digital + 20% Analogue = 100% Novel for H010

At the Optical and Digital Document Security™ conference, in September, George Hall, Chief Commercial Officer of UK company H010 (pronounced ‘holo’ but note the two zeroes and the figure ‘1’), presented this start-up company’s novel hologram/QR code security label.

Simple in concept but a challenge to achieve, the label consists of a surface relief holographic image of two interspersed QR codes.

At first sight, the hologram shows a classic 2D code as a black and white pattern of tiny squares or dots (Fig 1).

Fig 1 – H010 hologram QR label.

Then, as the hologram is tilted or rotated, two different patterns are revealed in separate holographic channels – each of which is a QR code (middle picture of Fig 2). These codes are specific to each origination. The hologram label also carries an overprinted unique alphanumeric code.