Editorial: Navigating the Murky Waters – The Elusive Market Size of Anticounterfeiting Technologies

At various industry events and meetings, and on diverse platforms, a perennial question surfaces: what is the true market size of anticounterfeiting technologies in the brand protection domain? Despite this editor’s long experience in this sector, the anticounterfeitingw question has consistently presented a significant challenge.

Throughout my career, I’ve come across numerous published reports presenting various figures, yet a persistent scepticism remains. But the bigger question is, can we genuinely rely on these market reports? Do their authors truly hold the complete answer, or is the complexity of this hidden global issue simply beyond precise measurement by anyone? This article examines a few challenges and provides recommendations for navigating the complexities of market research in this niche sector.

Challenge 1: what is being measured?